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Static lists

Fixed groups of contacts you build by hand or import from CSV.

The Segments page (titled Lists & Segments) is home to both kinds of audience:

  • A static list is a fixed group: members stay until you add or remove them.
  • A dynamic segment updates itself from rules. See Dynamic segments.

The Lists & Segments page

Each row shows the type (List or Segment), a live member count, and when it was created. The row menu jumps to View, Messages, or Compose message, which starts a blast to that audience.

Create a static list

Click Create list. The chooser offers templates and the two types: pick Static List.

Choosing a list type

That opens the same import wizard used on Contacts: name the list, optionally upload CSVs, map columns, and preview every row.

The create static list wizard

  1. Name your list. The name is required even if you skip the CSV.
  2. Optionally upload one or more CSVs (up to 10MB total) to seed the members. Files dropped together must use the same columns. Column headers can be anything; you map them in the next step.
  3. If you uploaded files, preview every row, confirm you have permission to message everyone in them, then import. Without a CSV, Create list opens the empty list so you can add people later.

The list opens on a member table with name, source, phone, email, and opt-in status.

A static list member table

Add members later

Static lists grow in a few ways:

  • From a contact: open anyone’s profile and use Add to list.
  • From an import: Import contacts (from the Contacts menu) creates the contacts and a static list with the import name. Creating a static list from Segments with a CSV uses the same wizard.
  • From a flow: the Add to list action adds contacts automatically: for example, everyone who texts a keyword.
  • From a form: forms can add submitters to lists on submission.

When to use a static list vs a segment

Use a static list when… Use a segment when…
The group is defined by an event (an import, a promo signup) The group is defined by criteria (“active members”, “new leads”)
Membership shouldn’t change unless you change it Membership should track your data automatically
A flow or form is adding people over time You want blasts to target whoever matches at send time

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