Meta Conversions

Report Facebook lead ad leads and their bookings back to Meta, so your lead ads optimize toward people who book.

The Meta Conversions integration tells Meta what happens to the leads your Facebook lead ads send to Helios. When a lead arrives, Helios reports it to your Meta dataset, and when that lead books a class, Helios reports the booking. Campaigns that use Meta’s Conversion Leads goal use those reports to find more people who book.

Meta Conversions is in early access, so it does not appear under Find Apps yet. Ask the Helios team for the install link.

Requirements

• A Meta dataset set up for Conversion Leads in Meta Events Manager, with lead stages for a new lead and a booked lead.
• A Conversions API access token for that dataset.
• Facebook lead ads sent to Helios through the webhook integration, with the Meta lead ID included on each lead.
• Mariana Tek connected, to report bookings.

Connect

1. Open the Meta Conversions install link from the Helios team, then Install Meta Conversions.
2. Paste the Dataset ID. In Events Manager, open the dataset and copy the ID under Settings.
3. Paste the Conversions API access token. In the dataset’s Settings, under Conversions API, choose Generate access token.
4. Check the Lead stage name and Booked stage name. They default to Lead and Booked, and must match the lead stage names set up for the dataset in Events Manager.
5. Click Connect dataset.

What Helios reports

• Lead: sent once per contact, when a Facebook lead ad lead reaches Helios.
• Booked: sent when that contact reserves a class in Mariana Tek after becoming a lead. Waitlist spots are not reported.

Each event includes the Meta lead ID and the contact’s email, phone, and name, hashed before they leave Helios, so Meta can match it to the original lead. Helios never sends the same event twice.

Check deliveries

Every event Helios sends appears on the integration’s Integration history tab as a Send Event run. A delivered event shows 1 delivered. A failed run shows Meta’s error, for example when the access token has expired or lost access to the dataset.

Settings

The Settings tab lets you:

• Change the Dataset ID or the stage names.
• Replace the access token. Leave the token field blank to keep the saved one.
• Pause sending. While paused, new leads and bookings are not reported to Meta.
• Delete the integration.

When the Helios team connects a dataset for testing, a Sending to Test Events notice shows on the Settings tab. Test events only appear in the dataset’s Test Events tab in Events Manager, and Meta does not use them to optimize ads. Click Send to production to start sending real events.