New analytics: sales funnel, prospects, and members

The Reports page grew from one view into a full analytics suite that answers the questions owners actually ask: where do leads come from, do they convert, and how healthy is the membership base?

The prospects report with the sales funnel

Sales funnel: a flow diagram tracing every new prospect through booked, attended, and purchased, split by membership versus package purchases, so you can see exactly where leads drop off.
Prospects report: new prospects, booking and attendance conversion, and membership conversion for any date range, with a new-contacts-over-time chart.
Members report: a live snapshot of total and active members, a membership status breakdown, your top plans, and bookings versus attendance by day.
Richer channel metrics: email opens and clicks, call outcomes and talk time, and MMS volume now feed the engagement views.

Everything is powered by the booking data your integrations already sync. Tour the reports in the analytics docs.