Trigger a flow on any incoming text

The New incoming text message trigger has a new Any message match type, so a flow can start whenever a contact texts you back, no keyword required.

• Any message: fires on every incoming text, whatever it says. Great for auto-replies, tagging anyone who responds, or routing every inbound reply into a follow-up.
• Still keyword-ready: Contains any and Exact match work exactly as before for keyword campaigns like “text JOIN to sign up”.

See flow triggers for the full list of ways contacts enter a flow.