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Form performance, rebuilt

The form Performance tab now matches landing pages: pick a date range, toggle unique visitors, submissions, and conversion rate on the chart, and scan Events, Referrers, and every submitter in one place.

  • Chart and date range: the same period control as page performance, with series you can turn on and off.
  • Events and Referrers: views versus submissions for the period, plus where unique visitors came from (Helios, Direct, social, or the site they were on). When UTMs are present, open UTMs and pick a field that has values (Source, Medium, Campaign, Term, or Content).
  • Submissions: click a person to see their answers and message them from the panel. The table stays Person, Date, Source, and View.
  • Inbox: tapping a form or page event in a conversation opens the answers, the page or click, and campaign source in the contact sidebar.

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