Guides
Playbooks for running high-performing fitness businesses
Guides for studio owners and multi-location operators from industry experts. Each guide provides actionable steps you can take today.
Lead conversion
The Intro Offer Follow-Up Sequence That Converts Trials into Members
A day-by-day text and email sequence for converting intro offers into memberships: what to send after the first class, when to send it, and how to time the membership ask.
5 min read
Read the guideOperations
Using Tasks Effectively in Multi-Location Fitness Franchises: Flows, Assignment, and Follow-Through
How franchise and multi-location fitness brands turn their playbook into tasks: which touchpoints need a human instead of a message, how flows create and assign tasks automatically, and how staff complete them as a natural part of the day.
7 min read
Read the guideLead conversion
Speed to Lead for Fitness Studios: Why the First Five Minutes Decide the Sale
How fast you respond to a new lead is the single biggest lever on trial conversions. Here is the benchmark to hit, the research behind it, and a first-touch playbook your whole team can run.
6 min read
Read the guideRetention
Win-Back Campaigns for Lapsed Gym Members: Segments, Offers, and Cadence
How to win back lapsed gym members with booking data you already have: who counts as lapsed, which offer to send each segment, and a message cadence that brings people back without burning your list.
6 min read
Read the guideCompliance
SMS Compliance for Gyms: A2P 10DLC, Consent, and Opt-Outs in Plain English
What fitness studios need to know to text members legally in the US: TCPA consent rules, the 2025 opt-out changes, A2P 10DLC registration, quiet hours, and the message footer requirements.
6 min read
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