Guides
Playbooks for running high-performing fitness businesses
Guides for studio owners and multi-location operators from industry experts. Each guide provides actionable steps you can take today.
Lead conversion
SMS for Fitness Studios: Turn Texts Into Members (Not Just Messages)
Looking for SMS for fitness studios? Helios is the growth engine on your booking system. Text, email, and voice that move intros to first class to membership. Book a demo.
4 min read
Read the guideLead conversion
Landing Pages and Forms for Fitness Studio Marketing: One Link, One Goal
Your website is for browsing. Selling happens on focused pages: a form that captures the lead or a landing page that sells one offer from one link. Here is when to use each, how to match pages to traffic sources, and how to measure what converts.
6 min read
Read the guideLead conversion
The Intro Offer Follow-Up Sequence That Converts Trials into Members
A day-by-day text and email sequence for converting intro offers into memberships: what to send after the first class, when to send it, and how to time the membership ask.
5 min read
Read the guideOperations
Using Tasks Effectively in Multi-Location Fitness Franchises: Flows, Assignment, and Follow-Through
How franchise and multi-location fitness brands turn their playbook into tasks: which touchpoints need a human instead of a message, how flows create and assign tasks automatically, and how staff complete them as a natural part of the day.
7 min read
Read the guideLead conversion
Speed to Lead for Fitness Studios: Why the First Five Minutes Decide the Sale
How fast you respond to a new lead is the single biggest lever on trial conversions. Here is the benchmark to hit, the research behind it, and a first-touch playbook your whole team can run.
6 min read
Read the guideRetention
Win-Back Campaigns for Lapsed Gym Members: Segments, Offers, and Cadence
How to win back lapsed gym members with booking data you already have: who counts as lapsed, which offer to send each segment, and a message cadence that brings people back without burning your list.
6 min read
Read the guideCompliance
10DLC for gyms and fitness studios: A2P, consent, and opt-outs in plain English
Plain-English A2P 10DLC for gyms and fitness studios: registration, consent, and opt-outs. What carriers expect and what your platform should handle.
6 min read
Read the guideBook a demo to see why fitness brands are switching
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