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Text messaging has proven it's massive value for small businesses. Whether you're a truly small business with owner-operators wearing tons of different hats, or, you're a not-so-small business looking to breakthrough to the next level, connecting with your audience via best practices on their preferred channel is your key to value. We discuss all about how SMS marketing benefits small businesses specifically.

Learn how SMS marketing combined with a customer-centric approach can prevent churn and increase customer retention. Improving these metrics will yield higher lifetime value for your customers. Increased customer satisfaction means less stress on your customer support team and better reviews for your company.

This blog post highlights the importance of a strong and engaging SMS landing page for the success of SMS marketing campaigns. We then review best practices for creating an effective landing page that personalizes the customer experience and collects valuable data. The post includes bonus strategies such as using social proof and personalization to increase the landing page's value.

Learn how using the SMART framework can help you set effective KPIs for SMS marketing campaigns and other digital marketing initiatives. Discover why KPIs are crucial to measuring the success of your marketing efforts and how strategic frameworks like SMART can benefit businesses of all sizes. Get valuable insights on implementing SMART and leveraging it to achieve your marketing goals.

Maximize the effectiveness of your SMS campaigns with this comprehensive checklist. From crafting compelling messages to analyzing campaign performance, this guide covers everything you need to know to run successful SMS campaigns. Get started now and take your marketing efforts to the next level.

Learn how businesses use data-driven insights to maximize their SMS marketing strategy's return on investment (ROI). Discover public data that supports strategic recommendations, explore leveraging your own data for insights, and read a recent case study.

Discover the truth about SMS marketing! Our latest blog debunks 5 myths and highlights 5 opportunities for businesses. Learn why SMS marketing is the future of advertising and how it can help you engage customers, build loyalty, and drive growth. Read now!

Discover how SMS marketing can revolutionize your GTM strategy with real-world examples and best practices. Unleash the power of this underrated tool and take your business to new heights. Read on now!

SMS marketing can be a powerful tool to help nonprofits connect with supporters and make a difference. In this blog post, we'll explore how nonprofit organizations can use SMS marketing to increase donations, recruit volunteers, and spread awareness about their cause.

SMS marketing is a powerful tool that businesses can use to send personalized communications to their audience, improve their loyalty programs, and drive growth. By using customer data to send relevant and valuable messages, businesses can increase customer engagement, improve loyalty, and generate more referrals and reviews.

In this article, we’ll cover different loyalty strategies and how SMS marketing can improve loyalty programs and drive growth.

In this post, we'll define what makes a sale a 'flash sale', discuss why you should consider this strategy, and take a look at how to conduct a successful flash sale using SMS marketing with Helios.

We'll discuss the impact of existing and new regulations on search engine and social media advertising and explain how SMS marketing is emerging as a competitive advantage for businesses of all sizes.

A quick review and guide of brand new technology that can create exceptional marketing content for a fair price, or in some instances, for free. If you're curious about getting better content, more engaged customers, or you like saving time and money, we recommend this article.

Tips to help you optimize your SMS marketing strategy and stand out in a crowded market. By following the tips outlined in this article, you can create and execute SMS marketing campaigns that drive traffic, generate leads, and increase sales.

Generative AI can save you tons of time and money while improving the quality of your marketing and boosting your conversion rate. Sound too good to be true? It's not, you just need to know where to start. This article covers how to leverage generative AI, it's advantages, and recommended tools. When combined with the powerful automations of Helios, you can create an entire campaign in minutes!

The goal of a bounce back campaign is to get an existing customer to transact with you again after their purchase. Bounce back campaigns are focused on revenue growth. We'll cover how to utilize and execute bounce back campaigns.

Cart abandoners present massive value add to your business. Raising cart recovery metrics can be the bane of any marketer's existence, but they don’t have to be with SMS. Instead of getting frustrated with almost-converters, look at this massive opportunity as a low-cost, high-ROI way to impact your company’s bottomline.

An in depth look at various times of day to send SMS marketing messages. Also, we cover how to test and optimize to increase engagement.

The more utility you can get out of this amazing tool, the better. That led us to explore all the ways SMS can benefit your business. So, we've provided a full list of all the best use cases for SMS marketing.

Within your brand identity lies its most key component – the way you express that identity, which is your brand voice. Simply put, your brand voice is your brand’s unique personality. It’s how your brand stands out. It’s how your brand is perceived in the eyes of the consumer. And it is critical to your success.

This article discusses different methods to grow your SMS list and how to measure your success.

SMS Remarketing is one of the most overlooked aspects of most businesses' campaign efforts. Remarketing is the process of serving targeted marketing collateral to people who have already visited or taken action on your website or storefront.

We’ve all had campaigns that fell flat. We’ve all begrudgingly taken the ‘walk of shame’ to Google why our email or text campaign got 0 opens or a high unsubscribe rate. The fact is that these travesties are preventable with a little due diligence.

The announcement that Twilio would be sunsetting Zipwhip came as a shock to all of its users. Sunsetting, the intentional phasing out and termination of a product or brand, is a business decision that affects all of that program's users. Fortunately, Helios is here to help.

SMS marketing happens when a business sends a marketing message or marketing collateral to a potential or existing customer via text message. SMS stands for “short message service” and is simply another way of saying text message.

Conversational commerce happens at the intersection of text messaging marketing, or SMS marketing, and shopping. Whether the customer is shopping for a good or service, the business conducts outreach and the buyer journey through the purchase funnel via SMS marketing.

You may think that SMS marketing is tailored for the young'ns but you’d be wrong. SMS marketing, also known as text message marketing, is a one-size-fits-all solution. In fact, data shows that Baby Boomers engage in more branded text message interactions than any other group.

Delighting your customers means communicating with them on their terms. Two things are clear: first, you have to know the needs of the market. Second, you have to know your customers. We hope to provide some of that insight tonight by looking at Millennials and their impact on your business.

Simply put, a segment is a message of 160 characters or less. Characters are any letter, number, symbol, or space that is written/typed.

A deep dive into the differences between transactional SMS marketing messages and promotional SMS marketing messages.

Stay up to date on SMS compliance with our TCPA compliance checklist for 2022.

Building a text message subscriber list using opt-in messaging ensures you stay TCPA compliant and keep your customers happy.

In this guide, we’ll cover key information about what express written consent is, why you need it, and how to appropriately earn consent. Our goal is to ensure your company stays compliant.

Achieve higher SMS engagement, response rates, sign ups, and sales. Avoid penalties, fines, or a ban from using SMS services.