Best Practices

Texting for Good: SMS Marketing for Nonprofits

Nonprofits, amplify your impact with SMS marketing: Boost donations, recruit volunteers, and raise awareness effectively with our guide.

Mathew Gorka

By Mathew Gorka

July 31, 2023

6 min read

Texting for Good: SMS Marketing for Nonprofits

Nonprofit organizations are dedicated to making a positive impact in the world, but often face challenges when it comes to raising awareness, securing donations, and recruiting volunteers. In today's world, where people are increasingly glued to their mobile devices, SMS marketing can be a powerful tool to help nonprofits connect with supporters and make a difference. In this blog post, we'll explore how nonprofit organizations can use SMS marketing to increase donations, recruit volunteers, and spread awareness about their cause.

1. Building Your SMS List

The first step in launching an effective SMS campaign is building your list of subscribers. There are several ways to do this, including:

  • Adding an SMS opt-in option to your website or donation pages
  • Promoting your SMS campaign on social media
  • Hosting events and asking attendees to opt-in to your SMS list
  • Collecting phone numbers at the point of donation

It's important to make it clear to subscribers what type of content they can expect to receive from your SMS campaign and how often they'll hear from you.

2. Crafting Effective SMS Messages

Once you have built your list, it's time to start crafting effective SMS messages. Here are some best practices to keep in mind:

  • Keep it short and sweet: SMS messages are limited to 160 characters, so make every word count.
  • Use clear and concise language: Be clear about what you're asking supporters to do and why it matters.
  • Include a clear call-to-action: Whether you're asking supporters to donate, volunteer, or share your message on social media, be sure to include a clear call-to-action in every message.
  • Use segmentation: Just like with email marketing, it's important to segment your SMS list so that you're sending the right message to the right audience.

3. Using SMS for Fundraising

SMS can be a powerful tool for fundraising, especially when used in conjunction with other channels such as email and social media. Here are some ideas for using SMS to raise funds:

  • Send a donation request: Send a message to your SMS list asking supporters to donate to your cause. Be sure to include a clear call-to-action and a link to your donation page.
  • Launch a mobile giving campaign: Set up a mobile giving campaign that allows supporters to donate directly through SMS.
  • Offer exclusive content or rewards: Encourage supporters to donate by offering exclusive content or rewards to SMS subscribers who make a donation.

4. Recruiting Volunteers with SMS

Recruiting volunteers can be a challenge for non-profits, but SMS can be an effective way to reach out to potential volunteers and keep them engaged. Here are some tips for using SMS to recruit volunteers:

  • Send a call-to-action message: Send a message to your SMS list asking supporters to volunteer. Be sure to include a clear call-to-action and a link to your volunteer registration page.
  • Send reminders: Send reminders to volunteers about upcoming events or opportunities to get involved.
  • Personalize your messages: Use personalized messaging to make volunteers feel valued and appreciated.

5. Spreading Awareness with SMS

Finally, SMS can be a powerful tool for spreading awareness about your cause and engaging supporters. Here are some ideas for using SMS to spread awareness:

  • Send updates: Keep supporters informed about the work you're doing and the impact you're making.
  • Share success stories: Share success stories and real-world examples of the impact your organization is having.
  • Encourage social sharing: Encourage supporters to share your message on social media by including social sharing links in your SMS messages.

SMS marketing can be a powerful tool for nonprofit organizations looking to make a positive impact in the world. By building your SMS list, crafting effective messages, using SMS for fundraising and volunteer recruitment, and spreading awareness with SMS, you can connect with supporters in a way that's convenient, engaging, and effective. SMS marketing provides tremendous value in comparison to traditional advertising and marketing methods and crushes them all with the highest open rates. Your message is important; make sure it gets in front of your entire audience.

Helios is happy to help accelerate your efforts. With best in class support, a dedicated account representative, and the most powerful features, Helios for SMS marketing can drastically improve your results. With no long term contracts and a free plan, you can try it risk free. We're sure that our combination of automations, segmentation, templates, and AI personalization will unleash the untapped potential in your marketing strategy. See our features here.

Remember, when it comes to SMS marketing, it's important to always prioritize your supporters' needs and preferences. By providing valuable content and respecting your supporters' time and attention, you can build long-term relationships that help you make a difference in the world. So why not give SMS marketing a try and see how it can help your nonprofit organization thrive?

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